Monday, November 16, 2015

Merchants of fear

Fear sells. And companies are increasingly doubling down on this marketing strategy to target an American public that is more distracted, ad-weary ...

Friday, November 13, 2015

Why Online #VideoMarketing are Crucial?

Why Online Video Marketing are Crucial? Video provide a great deal of information and can be comfortably watched on smaller screens like mobile phone etc.

Thursday, November 12, 2015

How to Google Local 3 Packs

How to Google Local 3 Packs? We have an efficient solution which is designed to enhance your business in order to capture the top 3 spots.

Wednesday, November 11, 2015

How to enable your customers to become your marketers

Millennials are the focus of many brands' selling strategies. ... CMOs to embrace it -- your consumers are now contributing to your marketing strategy.

Change is the Real Constant in a Content Marketing Strategy

Now that we have a handle on how critical it is to have a flexible content marketing strategy, it's probably a good idea to look at what changes to expect ...

MarketingSherpa Announces 2016 Award Winners

In an effort to educate her company about the potential of strategic marketing efforts and to educate the market on the importance of health care ...

Tuesday, November 10, 2015

Good Dentist in Singapore | Recommended Dentist SG

Good dentist in Singapore take a personal interest in patients and their health. Recommended Dentist in Singapore are prevention-oriented but not faddists.

Wednesday, November 4, 2015

Here's A Digital Marketing Strategy That's Actually Worth Your Investment

But here's some good news: I've found a marketing strategy that actually does seem to yield a high return on investment. It's almost too good to be true, ...

Monday, November 2, 2015

11 Steps To Finding More Customers

11 Steps To Finding More Customers

How to Win New Clients - Each year, American companies must replace on average about 10% of their client base for various reasons, including customers who move, customers who find new solutions from competitors or customers who no longer have a need for a given product.  Business leaders must regularly increase gross revenues by adding more and more buyers who will purchase their solutions to remain viable and profitable.

Recently I spoke about entrepreneurship to a gathering of small business owners and aspiring dreamers over 55 years of age at the Kellogg School of Management at Northwestern University. After my speech, there were numerous questions ranging from the sources of money to the hiring of new employees.  Ed O’Brien, owner of Bountiful Eatery, a healthy food restaurant in Chicago, asked what he should do to increase the number of customers.  He estimated that he needs to find at least 30 more regular customers to break even.

“How should I proceed?” he asked.  I began my response by asking him to define who his customers are. “Tell me everything about them,” I said.

“Well sir, they are typically females, from 26-45 years in age, married, with small children, educated, living in nearby apartments, healthy, and they love Yoga classes.  In addition, they like to eat nutritious food and they tend to eat at my restaurant once a week.”